Cookies and other technologies

The law states that we can store cookies on your machine if they are essential to the operation of this site but that for all others we need your permission to do so. These cookies are set when you submit a form or interact with the site by doing something that goes beyond clicking on simple links.

We do use some non-essential cookies. We use this to gain useful knowledge about how the site is used so that we can keep improving it for our users. Without the knowledge we gain from the systems that use these cookies we would not be able to provide the service we do.

You can find out more about how we use this knowledge and data in our privacy policy.

As is standard practice on many websites, Pure World Energy Ltd and all its Group Companies's website uses "cookies" and other technologies to help us understand which parts of our websites are the most popular, where our visitors are going, and how much time they spend there. We use cookies and other technologies to study traffic patterns on our website, to make it even more rewarding as well as to study the effectiveness of our communications. And we use cookies to customise your experience and provide greater convenience each time you interact with us.

As is true of most websites, we gather certain information and store it in log files. This information includes Internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp and clickstream data.

We use this information to analyse trends, to administer the site, to track users' movements around the site and to gather demographic information about our user base as a whole. Pure World Energy Ltd and all its Group Companies will not use the information collected to market directly to that person.

In some of our email messages we use a "click-through URL" linked to content on the Pure World Energy Ltd and all its Group Companies website's. When you click one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.

In addition we use pixel tags - tiny graphic images - to tell us what parts of our website customers have visited or to measure the effectiveness of searches customers perform on our site.

Pixel tags also enable us to send email messages in a format customers can read. And they tell us whether emails have been opened to assure that we're only sending messages that are of interest to our customers. We may use this information to reduce or eliminate messages sent to a customer.

Cookie Types

This site uses different types of cookie.

Google Analytics

We use Google Analytics, a popular web analytics service provided by Google, Inc. Google Analytics uses cookies to help us to analyse how users use the site. It counts the number of visitors and tells us things about their behaviour overall – such as the typical length of stay on the site or the average number of pages a user views.

The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored on Google servers. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity and providing other services relating to website activity and internet usage. 

Google Information

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google undertakes not to associate your IP address with any other data held by Google.

Google Opt-Out

You can opt-out of all Google usage of cookies as stated on the Google Help page or by visiting Network Advertising Initiative Opt-Out Page

Other Cookies

If you have Adobe Flash installed on your computer and you use Out-Law.com's audio or video players, Google Analytics will try to store some additional data on your computer. This data is known as a Local Shared Object or Flash cookie. This helps us to analyse the popularity of our media files. We can count the total number of times each file is played, how many people watch videos right to the end and how many people give up half way through. Adobe's website offers tools to control Flash cookies on your computer.

Blocking or removing Cookies

More Information.

Some third party cookies are set by services that appear on our pages. They are set by the operators of that service and are not in our control. They are set by Twitter, Facebook and inShare and relate to the ability of users to share content on this site, as indicated by their icons. 

If you want to delete any cookies that are already on your computer, please refer to the instructions for your file management software to locate the file or directory that stores cookies. You can access them through some types of browser. Search in your cookie folders or in your browser preferences if you wish to delete them.

Alternatively you can manage your settings by in the Cookie Preferences by clicking the Cookie Control icon in the bottom left of this website.

More information about cookies, including how to block them or delete them, can be found at AboutCookies.org